Brand CLARITY
ORGANISATIONS
Analysis and Strategy in Brand-Culture connection. L&D Programs in how your people represent themselves and the organisation. We help build cultures of professional confidence and brand trust to enable business growth.
INDIVIDUALS
We work one-to-one with experienced leaders, senior executives and board directors to build clear personal brand positioning and enhance strategy and skills in online/offline networking and communication, suited to their sophisticated audiences.
THE BOOK
The Powerful Personal Brand: Amplify your profile, communicate your value and own your space is the comprehensive how-to book applying business strategy to personal branding for professionals and business leaders.
SPEAKING
NWC’s director Julissa Shrewsbury is a leading Australian speaker in Brand and Culture, Leadership Branding, LinkedIn and Networking Strategy for professional people. She speaks for businesses and professional associations Australia-wide and beyond.
“Julissa Shrewsbury, a corporate personal brand specialist and director of New Work Consulting, points to a rise in the number of companies looking to develop the personal brands of staff…Staff can be helped to develop a personal brand in the context of the organisation’s values and purpose.”
Sally Patten, Patrick Durkin and Jane Lindhe
AUSTRALIAN FINANCIAL REVIEW Boss Magazine – May 2018, Volume 19
FEATURED POSTS
Preparing your personal brand for partnership
Are you a new partner, or next in line, at your law, accounting or advisory firm? Here’s how to prepare your personal brand for partnership.
Leadership Branding – Why organisations are doing this now
Leaders’ personal brands are being treated as a strategic asset in response to four key business needs:
1. Trust in the age of risk.
2. Engagement through change and uncertainty.
3. Leadership readiness to perform.
4. Demonstrating strategic differentiation in the market.
Does your team have a defined professional approach?
How well do your team members articulate their APPROACH to the work they do? Have they defined, as a team, HOW they do things, and why this makes a difference for clients, stakeholders, or the rest of the organisation? This creates VALUE.