Develop your people’s Brand CLARITY
We work with organisations on how their people connect with and communicate the company brand, how they develop team and individual brand identities, and how they build cultures led by clear brand messaging.
We know that strong brand-culture alignment creates internal professional confidence and external value and trust.
ORGANISATIONS
Sought-after Leadership Branding programs across Australia. Analysis and Strategy in Brand-Culture connection. L&D Programs in how your people represent themselves and the organisation. We help build cultures of professional confidence and brand trust to enable business growth.
INDIVIDUALS
One-to-one work with experienced leaders, senior executives and board directors around Australia, to build clear personal brand positioning and enhance strategy and skills in online/offline networking and communication, suited to their sophisticated audiences.
THE BOOK
The Powerful Personal Brand: Amplify your profile, communicate your value and own your space is the comprehensive how-to book applying business strategy to personal branding for professionals and business leaders.
SPEAKING
NWC’s Director is a leading Australian speaker in Brand and Culture, Leadership Branding, LinkedIn and Networking Strategy for professional people. She speaks for professional associations Australia-wide and beyond.
“Julissa Shrewsbury, a corporate personal brand specialist and director of New Work Consulting, points to a rise in the number of companies looking to develop the personal brands of staff…Staff can be helped to develop a personal brand in the context of the organisation’s values and purpose.”
Sally Patten, Patrick Durkin and Jane Lindhe
AUSTRALIAN FINANCIAL REVIEW Boss Magazine – May 2018, Volume 19
FEATURED POSTS
Your people need clarity? Sharpen your leadership lens
When clearly defined and well-articulated, your leadership lens becomes a powerful tool for building trust, aligning culture and driving change… yet many leaders haven’t shaped their lens.
Beyond Messaging: Why Comms and Marketing Teams Need a Leadership Brand
Developing a leadership brand — individually and collectively — is one way that Corporate Affairs, Communications and Marketing teams can clarify their value and strengthen their strategic influence at their organisation.
Why a leadership brand matters for the Chief People Officer and their team
For CPOs, cultivating a personal leadership brand is no longer optional – it’s now recognised as a core strategic asset for HR leaders and their teams.
Why so many experienced lawyers struggle to articulate their value
By mid-career, most lawyers are technically excellent. Many are specialists. Some are moving towards partnership or leadership. And yet, a persistent challenge remains: clearly articulating value in a way that resonates.